Agency: Riney
Client: T-Mobile
Delivered: Website and Brand Look
The telecom industry is full of contracts, shady overages and indecipherable billing practices. So instead of helping to build the next level of wireless deception, T-Mobile did what the un-carrier does best. We poked fun at the absurdity of the wireless industry with a simple and powerful message: STOP. The project started out as a simple website for the brand then grew to be the look and copy feel for all national print, TV, store signage, and online content.
