Agency: Havas
Client: d-CON
Campaign: Mouse Party
Delivered: TV commercial, social campaign, retail key visuals
Poison isn’t fun to sell. In fact, it’s kind of a major buzzkill. So when our team found out SNL was in our media buy, we felt like our brand had to create a fun spot that felt like it could be a part of the show - or we’d suffer the wrath of social media reactions. To hit this lofty goal we wrote a ton of scripts we would eventually throw away, flew to London to learn about puppets, then shot a a sketch about mice having a house party.
Here is our main spot that ran during the SNL time slot.
Breath held…these were some of SNL’s fans reactions.
During the holiday push we recreated what the packaging/product could be, and turned our traditional green square baits into irresistible holiday meals for uninvited guests.
Campaign metrics at a glance.
