Agency: i.d.e.a.
Client: Caesars Palace
Campaign: Like A Caesar
Delivered: Global campaign, video, #Like A Caesar social campaign, Facebook campaign, outdoor & on property display units, radio
This was one of those happy surprise you find hiding around an agency that for some reason or another got lost in the shuffle. As soon as I watched a cut, I was blown away by the idea’s potential. I knew this had to be bigger than just a video, so I rallied the team, and challenged them to create a full campaign based on the thought, “What if everyone could be Caesar…men and women?”
The results: #Like A Caesar became the new international campaign for Caesars Palace featuring men/women as Caesar in print, outdoor, social media, on property signage and radio.
Big shout out to the creatives that started the idea, and much love to the ones that finished it to become a successful, international campaign. Austin Bousley was there for the whole ride and just crushed it every step of the way.
We used a little on property signage to help get the campaign moving on social…throwing a few pool parties didn’t hurt the cause either.
